Marston’s raises the bar with Microsoft Dynamics 365 Customer Insights

By Bill Durham
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The food and beer at Marston's are always top-notch, but there are more than just good drinks on the menu. With nearly 200 years of experience under its belt in Britain--and 1,500+ pubs across England, Marston knows how important social and leisure time is, and they strive to deliver the best customer experience with Microsoft Dynamics 365 Customer Insights.

With six breweries and 1500 pubs, Marston’s needed help to learn as much as possible about their customers’ evolving tastes. In this video, the company’s heads of technology development and marketing talk about the benefits of the Microsoft suite of intelligent apps that communicate with one another to get the most out of collected data.

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