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Northrop & Johnson boosts sales and marketing efforts with Dynamics 365

By Bill Durham
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For Northrop & Johnson, a premier global yacht brokerage, having the right information for sales and marketing is what keeps the company ahead of the pack.
Northrop & Johnson boosts sales and marketing efforts with Dynamics 365

Marketing technology is not something that has been widely adopted in the luxury yacht industry. Yet, targeting this niche demographic requires precision and little room for mistake.

Watch as Northrop & Johnson, a luxury yacht company, implemented Dynamics 365 Sales Pro and achieved a 70% increase on their charter sales. Dynamics 365 gave them a real competitive advantage, providing them with a window into the customer the entire way through the sales cycle.

Use this testimonial video to demonstrate to your customers how one company easily implemented Sales Pro and was able to strengthen customer relationships, predict buying behaviors, and be much more precise in their marketing activities.

 

Read the full customer story here:

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